Fender have been a topic of ire here in recent months
When the company won a copyright ruling in the EU earlier this year I thought things looked grim.
The iconic guitar brand is owned by an investment firm and it seems obvious to anyone who has tried a variety of products that they sell over-priced instruments to maximise profits.
So I was shocked when I saw an apology issued by one retailer, as it showed the brand were using their dominance to limit competition.
With the ruling against Chinese copies in Europe they were given an opportunity to further entrench their advantage to monopolise the market.
It is another example of how copyright is harming innovation.
Can you imagine what guitars might look like if the market was not dominated with the message that designs from the mid-20th Century are the best available?
Many are celebrating the 75th anniversary of the Telecaster, yet is it really a design to put on a pedestal and say there is nothing to improve?
(Nashville models with a Strat-style middle pickup say differently, obviously.)
When I had that thought it prompted me to consider ideas about what else could be done, such as adding pickups for individual strings and multiple outputs.
It will be interesting to see if the Fender brand becomes toxic to consumers, because they lost my support last year for less.






