Actually, it makes a lot of cents given the sheer volume (pun intended) of musical gear sold to churches.
One of my favourite account signatures was on a forum while researching PAs that said "Turn it up for Jesus!"
Elsewhere on the internet, I was surprised that Rick Beato went straight for the top and argued that the new CEO should resign from Fender.
My feeling is that Fender has jumped from the pot and into the fire, but that few commentators have realised their existential threat developed from tackling the wave of quality Chinese-made counterfeit instruments.
Racism seems to be the only thing keeping a portion of Fender's fanboys behind the brand.