“For most of guitar playing history, guitars were plugged into amplifiers, and the way that a tube amp responds has kind of defined the way people played guitar.
“But now people have been plugging into things that aren't tube amplifiers," Mayer continues and those respond differently.
Alternatives to tube amplifiers have been around for decades, but the real revolution isn't the return of four-track gain stages.
Elsewhere on the internet in recent weeks is an interview with pedal builder Brian Wampler, who identifies that digital emulations of technology like tube amplifiers and other effects are threatening his business model.
He describes digital modeling as a Napster moment for traditional pedal makers, saying "for those who remember that, that's where everybody who had music that you just uploaded to Napster, and now no one needs to buy any more music.”
I think Wampler's observation is what gives Mayer's sales pitch for the JHS pedal an interesting context.
During the '90s, in particular, guitar dynamics were smashed in popular music as loudness was pursued through the use of heavy compression effects.
We're witnessing a variety of revolutions in music technology and, just like the older guitar designs coming back into fashion, there are older sounds that are also being revisited.
In some ways it's depressing to see the "relic" models of guitars being sold so that a consumer can pretend to be their idol, rather than the excitement I find in hearing someone like Mk.gee showing the potential for new tones.
I went
down a metaphorical rabbit hole recently to revisit the sounds of Tom
Morello and don't think it requires his signature model guitar.
The real revolution is seeing new ideas incorporated into the portable format that pedals offer and the rise of digital modelling means it's offering distinctive combinations of effects that becomes a way to grab consumer's attention, aside from the heavy reliance on celebrities and brand names.
From this perspective I am impressed with David Rainger's inventive products, such as the implementation of gating in the reverb popularised by Mk.gee but also the wonder-filled Minibar distortion pedal.
There aren't many products that my family show an interest in playing and the Minibar was the first since Korg's Kaossilator and the Wavedrum before that.
(And, thinking of Korg, I'm getting excited to see that Phase8 is nearing release.)
I
am hoping there are many more revolutions occurring in the guitar pedal
format, but that enthusiasm needs to be qualified with a sense of
innovation rather than mining the past for nostalgia.