Bought this pedal because I was amused by the graphic.
For anyone reading who isn't an Australian, the character represented is the kind of lower socio-economic figure that might be considered a "redneck" -- although I wouldn't use that term with them directly.
The signifiers are the mullet haircut, "Jackie Howe" blue singlet and Southern Cross tattoo.
As for the sound of the pedal, I was pleasantly surprised.
On the right-hand side is a tubescreamer-style boost, while the left has a throaty overdrive.
It had me playing rock riffs as soon as these were engaged.
I tried it alongside my CopperSound Foxcatcher and Ly-rock King of Clone, which revealed the former to have a bassier boost and fuzzier overdrive (running at 9v, as I haven't tried the 18v option yet).
The Ly-rock pedal has an okay boost and fuzzier distortion, but has sounded way too trebly for my liking.
A friend introduced me to Kink pedals last year, when he brought a Dozer along to a jam.
While graphics on pedals have been a weakness for me, I really like the sounds that I'm getting from Straya.